What to Do if a Child Is Choking: Step-by-Step First Aid
A choking emergency gives you about ninety seconds before brain injury becomes a real risk. There isn't time to look up what to do. The technique has...
Keeping your child safe at home, outdoors, and everywhere in between.
A choking emergency gives you about ninety seconds before brain injury becomes a real risk. There isn't time to look up what to do. The technique has...
The popular image of choking — a dramatic coughing fit, hands flying to the throat — is the lucky version. The dangerous version is silent. A child wh...
A two-year-old who runs around with a piece of bread in their mouth isn't being defiant. They genuinely don't yet have the brain wiring to connect "ru...
Choking is one of the leading causes of unintentional injury and death in young children. Babies and toddlers naturally explore their environment by m...
A child needs to fall over to learn how not to fall, and a parent who tries to stop every bump ends up exhausted and produces a less coordinated child...
Drowning rarely looks like the movies — there is typically no shouting, no dramatic splashing, no time for a child to signal distress. It is silent, r...
From around twelve to fifteen months, most toddlers discover climbing — and the discovery tends to feel to parents like a switch has been flipped. The...
Setting technology limits for under-fives is genuinely harder than the WHO guideline of "an hour a day" makes it sound. Screens are everywhere, family...
The "did they just swallow that?" moment is universal toddler parenting. The good news is that most things a child swallows go through harmlessly — th...
A childhood sunburn doesn't just hurt for a week — it adds a measurable amount to lifetime skin cancer risk. The Cancer Research UK figures put about...
SIDS is one of the fears that shapes how new parents approach sleep, and rightly — the worst possible outcome, even if rare, demands attention. The re...
"Don't talk to strangers" was the safety lesson most of today's parents grew up with, and it points in the wrong direction. The empirical reality of c...
Burns and scalds are both painful and often preventable. They are among the most common serious childhood accidents, with hot drinks and hot bathwater...
SIDS is every new parent's greatest fear — the sudden, silent death of a baby who appears healthy. The good news is that following safe sleep guidance...
SIDS is rare -- around 200 cases per year in the UK in a population of approximately 650,000 births annually -- but it remains the most common cause o...
The gap between the legal liability of playground providers and what children actually need from outdoor play has produced playgrounds that are, in so...
This is the article you hope you never need. Most parents never will. But the gap between knowing roughly what to do in the first two minutes of a pae...
Most parents plan to baby-proof before the baby moves and end up doing it the week the baby first manages to roll across the playmat to the bookcase....
Children fall on their heads. Frequently, in many cases. The toddler who tumbles off the sofa, the preschooler who runs headlong into a door frame, th...
The first aid kit you build before the first illness pays you back at 2am during the second one. The point is not to medicalise normal childhood — it'...